Absolute Michigan's Michigan Blog: First Impressions Count in Website Design by WebSiteOptimization.com

Wednesday, January 18, 2006

First Impressions Count in Website Design by WebSiteOptimization.com

WebSiteOptimization.com writes: Web users form first impressions of web pages in as little as 50 miliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgments of a web site's "visual appeal." Through the "halo effect" first impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions. Creating a fast-loading, visually appealing site can help websites succeed.

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# posted by Tami @ 10:15 AM

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