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Tuesday, March 14, 2006

Craiglist Arrives in Lansing ... How Do You Compete With Free?

The Lansing State Journal reports that Lansing has joined Detroit and Grand Rapids among Michigan cities with forums and free classified advertisements on the San Francisco-based Web site Craigslist (they actually arrived a couple of weeks ago, but who's counting). The company has an estimated annual revenue of $10 million, is partially owned by eBay, has a presence in 190 cities in the US and seems to affect college newspapers most dramatically. According to State News GM Marty Sturgeon, free Web site listings have caused event tickets and used books to disappear from the classified pages. "How do we address this new competition that's there and how do you compete with free?" she said.

lansing.craigslist.org

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# posted by farlane @ 9:17 AM
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