The Detroit News reports that Michigan Mall, a localized Internet search engine and online directory has picked up 7-Eleven as an advertiser as the convenience store giant seeks to sell franchises in Michigan. According to the article, there has been a trend over the last seven or eight years towards vertical portals, portals that are dedicated to a single industry or topic.

http://detnews.com/apps/pbcs.dll/article?AID=/20060112/BIZ/601120384/1013

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