Wednesday, November 02, 2005
Knowledge Problem: Marketing and Selling Hybrid Vehicles by WDTK AM 1400 Detroit
WDTK writes: "U.S. auto manufacturers, sit up and pay attention: the long-run effect of these high gasoline prices may be a change in the preferences of customers. What brought this home to me this morning was this post from Glenn Reynolds about car shopping with his wife. They compared a Toyota Highlander hybrid and a Subaru Tribeca. Their conclusion is an example of the kind of change I'm talking about..."
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